*Interactivity*
Interactivity has a major role to play in the ‘New’ Media, this goes without saying. In this digital age, journalists and major Media conglomerates have turned to new ways of conveying information to the public, and this is done through Interactivity.
The digilitization of the Media has given the public new ways of accessing information, other than traditional forms of Media such as newspapers. DVDS, Digital Television, Social Networking and several Media sites such as RTÉ have given consumers the choice and the ability to choose what they see and when. Several websites even go as far as to update consumers on the news which is important to them, as individuals, based on the catagories most viewed by them.
Interactivity allows the public to control what they see and hear, unlike the traditional Media i.e newspapers and televised news, in which the consumer has no say.
